Ok – I am the only one who thinks this? You know the old jingle: “Gimmie a break, gimmie a break, break me off a piece of that Kit Kat bar” When was the last time you heard it sung in a Kit Kat commercial? Seriously – how long has it been? I scoured the internet and saw videos that were definitely from the ‘80s – maybe the ‘90s. But that’s the newest commercial I could find with the words sung. And – I can’t even remember the last time I actually saw a commercial with the words in it.
|Chocolate wafer goodness!|
So – this leads me to the question that I’d like to ask the kids of today: Do they have any idea that the snap-snap-snapping of the chocolate bars in the commercials today are playing out the words of the Kit Kat song? I would guess that they don’t! If you watch the commercial and imagine that you don’t know the song, it all seems very confusing. I’m just saying that the guys on Madison Avenue need to rethink their approach to it all. The song is not so memorable that it’s transcended the time and generation gap.
|Remember when they were in foil?|
..but they didn’t ask me now, did they? Of course, since we're talking about
commercials, I have to show one of my all-time favorites: